There is a new Madison Avenue buzz word that is getting on my last nerve-“You deserve this” It is all over the television, internet, radio, mail that is circulated, and mostly thrown out. You deserve this new car, ring, spa visit, trip, bigger TV- fill in the blank. You deserve to be in debt.
When I was young I didn’t think I deserved much of anything but I did travel and did a lot of what I wanted despite a severe lack of funds. I won’t go into the planning and conniving that took. I did it to heal from an anxiety disorder. I ran to danger, I ate too much, I married too many men, I went to too many emergency rooms with panic attacks. I finally realized I could heal to a certain extent if I believed I deserved healing.
Now, seeing- you deserve it– used as a trite catch phase to get people to open up their purses seems almost evil. I am living below the poverty level and can say I don’t want or need too much stuff anymore. Stuff can be a burden. Yet, sometimes I open up a brochure that says I deserve a trip around the world and I almost believe it. But why do I deserve it and how does the writer of that brochure know I deserve it?. Does he know that I helped at a soup kitchen or a homeless shelter or have been both hungry and homeless at one time in my life, which I have? But he/she doesn’t know me. I could be a Mother Theresa or fill in the blank of your favorite villain. I will not say Donald Trump.
What I deserve is my business not Madison Avenue s. I deserve to be happy, kind, free of abuse and have a few more pennies in my pocket than I do now. I do not deserve to be in debt forever, yet I am. And not because I believed I deserved to have more, more and more but because I like to eat good food, fix my leaking roof and have enough teeth to chew on something a bit meatier than oatmeal or jello.
So, whoever is throwing this deserve crap down our throats, stop it already! I know what I deserve but you don’t. And friends, trust me- you don’t deserve to be hoodwinked.